Innovate faster.
In the right direction.
Hi, I’m Mateus Situmorang. For 8+ years, I’ve helped companies move from unclear problems to confident decisions — through research, strategy, facilitation, and rapid prototyping. Grounded in Human-Centered Design, accelerated by AI.
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Proven Expertise
2024–2025
Built and led a UX business line delivering rapid research and strategic UX project, supporting global and APAC regional clients. Reduced insight-to-decision cycles by 50% through AI-supported research operations.
2018–2023
Led research and experience design across banking, fintech, and tech companies. Forge and strengthen strategic relationships with key client stakeholders, consistently achieving successful project outcomes, enhanced client satisfaction, and contract extensions.
2016–2018
Founding designer of one of Indonesia's largest news platforms. Built the brand identity, logo, and design system from the ground up, applied across print and digital products.
WORKED WITH
What sets
me apart
I move the full arc, from the first field visit to the boardroom recommendation.
Stakeholder alignment & facilitation
I establish alignment with key stakeholders early and maintain it throughout, so teams stay focused and don't lose direction.
Systems thinking
I map problems at the system level to find leverage points others miss, solving root causes, not just symptoms.
Deep human understanding
I design research methodology that reveals how people think, behave, and make decisions, ensuring teams focus on the right problems from the start.
Insights into tangible solutions
I bridge research and design end-to-end, ensuring insights are translated into decisions without dilution or misinterpretation.
AI-augmented research & prototyping
I've built workflows that reduce synthesis time by up to 40%. Now expanding into agentic AI to cut prototyping from days to hours.
Playground
Made for the joy of making. A collection of self-initiated work to indulge my curiosity. Interested in behavioural science, new media, and how to use AI to help humans make better decisions.